‘Want to see Europe? Own a PC-12 share’ says Jetfly

opinion

by Yves Le Marquand

22 July 2026

When Jetfly signs a new fractional owner they get the benefits of guaranteed availability, fixed pricing with no peak surcharge and small airfield access. They also get something else: an A5-sized booklet entitled My Little Travel Book.

For those familiar with shopping around operators looking for the right aviation option it may be easily tossed atop the presumably large pile of marketing brochures accumulated during the search.

The book, which gives recommendations such as sights, restaurants and places to stay for many of the European destinations Jetfly operates to (plenty of which stray well off the beaten track) is central to what the company offers its clients.

“I think it comes back to our understanding of our customer base,” Michael Graham, sales director at Jetfly tells us. “The [Pilatus] PC-12, on which Jetfly was originally built around, flies everywhere in Europe. We want to open our owners’ eyes and give them reasons to explore the continent in addition to using it as a business tool.

“If you look at commercial aviation, you can access about 550 international airports in Europe, and then business aviation can access 900 – we get into 3,000,” he continues. “We don’t just want to solve the London-Amsterdam, London-Paris problem. We are able to take people to La Mole St Tropez, Île d’Yeu, Venice Lido or even Courchevel directly from major airports or other small airports and airfields across Europe. Nothing is off limits.”

The book’s inspiration rests on the idea that the average flight in Europe is 1.5 hours. “All you really need is a share of a PC-12 to go almost anywhere, and this book gives you so many possibilities to travel,” he says.

‘Building a community’

Asked to describe what Jetfly aspires to, Graham says it is “understanding that behind every flight there is a customer”. “We are a business that takes care of our owners, it is more than a feeling, it is like being a member of a club,” he adds.

Perhaps organically, or perhaps in line with the emergence of members clubs across Europe and globally, Jetfly has recently launched two facilities to help its owners offset costs and potentially network in flight.

On average, Jetfly operates 100 flights daily across its 70-strong fleet of PC-12s, Pilatus PC-24s and Cirrus Vision Jets. It has about 50 aircraft, including 30 PC-12s on its fractional programme. Graham estimates about 25% of those are positioning flights.

“Part of the beauty of having the fractional model and floating fleet is the creation of efficiency, meaning we can further reduce the amount of positioning flights by offering those legs free of charge through our app to our owners. It is an added benefit of being a part of the Jetfly Club,” says Graham. The legs, which Jetfly calls “opportunities”, are published daily on its app.

Jetfly has also opened the possibility for passengers who are flying alone, or who have empty seats on their flight, to share the leg with other Jetfly customers should they wish to.

Rebrand in full effect

Effective May 31st, Jetfly rebranded all of its divisions – including fractional ownership, aircraft management, training, sales and maintenance – under a single umbrella. The aim was to create a “cohesive identity”, and Graham says Jetfly is satisfied with the early results.

“In our industry scale is important and this was perhaps not so obvious before the rebrand. I think it is more clear to our partners and customers and this makes it easier to articulate the story,” he explains.

“It is a story of interconnected businesses that are very happy to personalise and adapt to changing customer needs. As their flying increases from charter, we can move them seamlessly across into a fractional share. Then if they outgrow charter, we can move them into whole aircraft ownership.”

If ownership of a PC-12 or PC-24 will suffice then Jetfly will also manage that aircraft for the owner. If needs grow further customers can charter long-range aircraft through its Jetfly On-Demand brand or separate entity Captain Jet which charters third-party aircraft.

Jetfly also offers aircraft management through its Jetfly Management division, training via Jetfly Training in Lausanne, Switzerland, maintenance through its Jetfly Technics division and aircraft sales and acquisitions with Jetfly Trading.

A young fleet

Jetfly purchases its fleet direct from manufacturers, keeping them only for a 10-year lifecycle. Their current average fleet age is 4.5 years. It is highly likely that any new owner will buy a share in the latest make and model.

The benefits of operating new aircraft, from lighter materials and SAF compatibility to connectivity options and the latest avionics, are clear for Jetfly. But do owners see the value – do they notice if they’re jumping in a 10-year-old aircraft or last year’s model?

“Our business model is quite simple and clear,” says Graham. “We buy the asset brand new and we commit to our fractional owners for a 10-year term. When owners are nearing the end of their agreement, I can tell you they’re very happy we’ve been buying new planes and that the fleet average age remains five years.”

Record year for sales

In 2025, Jetfly sold about 100 fractional shares, a record post-pandemic. Today it has more than 500 fractional owners across Europe and adds about six aircraft per year.

“As the group grows, we definitely see an increase in owner referrals,” says Graham. “I think there’s a lot to be said for the way in which we treat our customers. There’s a deep level of personalisation and care in terms of how we can adapt our agreements within what is seen in the industry as being quite a rigid, fractional ownership framework.”

Graham puts this down in part to Jetfly’s focus on fractional. The operator does not provide jet cards or leases which can add to the number of owners per aircraft.

“Our model ensures our share owners get the best possible access to their aircraft, year round, without premium or blackout days,” he says. “It also keeps wear and tear to a minimum and residual values higher by flying lower hours.”

‘Biggest opportunities in biggest markets’

Graham believes the biggest opportunities for growth remain in Jetfly’s biggest markets: western Europe. The company has offices in Luxembourg, the UK, Italy, Switzerland (where Jetfly Management is based) and two maintenance centres in Bournemouth, UK and Zwei-Brucken, Germany.

“I know that sounds a bit counterintuitive, but we’ve always grown organically,” he explains. “In some of our biggest markets, I think we still have a huge amount of potential and customers that deserve to discover us.”

Jetfly has earmarked Germany with its “huge whole aircraft ownership base” as another “great opportunity” for growth, says Graham. “We also see opportunities for growth in central and eastern Europe, Austria and potentially also northern Europe too,” he adds.

But the focus is not just geographic. On page 60 of the travel book there are Jetfly’s recommendations for Château de Bournizeaux, about 40 miles southeast of Angers in western France. Having just landed via private airstrip, parked up between the moat and the flower garden is a PC-12.

Graham says the operator is ready to cater to whole aircraft owners who seek a PC-12 to access the “more hard to reach European destinations their jet cannot”. “It is like having a top-end four-by-four in your driveway,” he adds.

This suits Jetfly. After all, its aircraft go from anywhere, often well off the beaten track.